This Privacy Policy explains how myextralife.com (“My Extra Life,” “we,” “us,” or “our”) collects and uses information when you visit https://www.myextralife.com/.
My Extra Life is an editorial and affiliate website focused on online sportsbooks and iGaming brands. We publish guides and reviews about the best online sportsbooks and offshore sportsbooks, including coverage of sports like NFL, basketball, soccer, baseball, cricket, esports, horse racing, tennis, and more. Our content is for informational and comparison purposes only; we do not operate a sportsbook or accept bets.
By using our website, you agree to the practices described in this Privacy Policy.
What we collect
We aim to keep data collection limited and proportional to running and improving the site.
Information you choose to provide
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Email communications: If you email us directly (for example, to ask about a sportsbook), we will receive your email address and any information you include in your message.
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We do not currently operate user accounts, a public comment system, or an email newsletter.
Browsing and device data
When you visit myextralife.com, standard web technologies may automatically collect:
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IP address and approximate location (city/region level, where available)
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Browser type and version
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Device type and operating system
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Pages viewed, time on page, and referring/exit URLs
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Clicks on outbound links (for example, when you visit a sportsbook from our site)
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Cookie IDs or similar identifiers
This information is typically aggregated and used for analytics and security.
Cookies and similar technologies
We use cookies, pixels, and similar technologies to:
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Remember basic preferences (where applicable)
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Measure traffic, engagement, and site performance
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Understand which content and guides are most helpful
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Track outbound clicks to our partners so they can attribute commissions correctly
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Support advertising and affiliate measurement
We do not knowingly collect sensitive categories of personal information (such as health, precise geolocation, or government ID numbers) through the site.
How we use information
We use the information described above to:
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Operate, maintain, and secure the website
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Analyze traffic and improve our content, layout, and user experience
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Understand which guides and sportsbook reviews are most useful
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Detect and prevent abuse, spam, or security threats
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Attribute affiliate commissions when you click through to a partner and later sign up or deposit
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Comply with legal obligations and respond to lawful requests
If you email us, we use your contact details only to respond to your inquiry and manage that conversation.
We do not use your information to make automated decisions that produce legal or similarly significant effects.
Cookies & tracking
Cookies are small text files stored on your device. Pixels and similar tools help us understand whether you’ve visited or taken certain actions (for example, clicked a link to a sportsbook).
You can manage cookies by:
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Adjusting your browser settings to block or delete cookies
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Using your browser’s “Do Not Track” or similar settings (though not all services respond to these)
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Using built-in tools in some browsers to block third-party trackers
If you want to opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising under US state laws, you can email us at [email protected] with “Privacy Request – Do Not Sell or Share” in the subject line. Where feasible, we also treat valid Global Privacy Control (GPC) signals as an opt-out of sale/share for that browser.
Please note that blocking cookies may impact certain features or analytics, but you can still access the core site and content.
Advertising, analytics & affiliates
We may work with:
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Analytics services (for example, widely used website analytics tools) to understand traffic patterns, such as which sportsbook pages are most popular.
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Advertising partners or networks that show or measure ads and may use cookies or similar technologies to understand performance or to cap ad frequency.
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Affiliate networks and operators (such as online sportsbooks and casinos we review). When you click an outbound link to a partner site, the URL may contain an ID or tracking parameter so the partner knows you came from My Extra Life and can attribute a commission if you later sign up or deposit.
This compensation helps keep our content free for readers and does not change the price you pay or the odds you receive from operators.
Sharing of information
We may share information in the following ways:
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Service providers: With trusted third parties who help us operate the site (hosting, security, analytics, anti-fraud), bound by appropriate confidentiality and data protection obligations.
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Advertising and affiliate partners: With ad and affiliate partners as needed for measurement and attribution (for example, click IDs tied to a browser, not to your name).
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Legal and safety: When required by law, regulation, legal process, or to protect our rights, users, or the public (for example, responding to a lawful request from authorities).
We do not sell personal information for money. Under some US laws, our use of certain advertising and affiliate technologies may be considered “sharing” or a “sale” for cross-context behavioral advertising purposes, even though we do not receive direct payment for your individual data. You can opt out as described above.
Your privacy rights (US states)
Depending on where you live (for example, California, Virginia, Colorado, Connecticut, or Utah), you may have rights such as:
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Right to know/access: Request a summary of the personal information we have about you.
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Right to delete: Ask us to delete personal information we collected from you, subject to certain exceptions (e.g., security, legal obligations).
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Right to correct: Request correction of inaccurate personal information.
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Right to opt out of sale/share or targeted advertising: Ask us not to “sell” or “share” your personal information for cross-context behavioral advertising.
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Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
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Right to data portability (where applicable): Request that we provide certain information in a portable format.
To exercise any of these rights, email [email protected] with a clear description of your request. We may need to verify your identity (for example, by confirming your email address or asking limited questions about your interactions with us).
If we deny your request (where allowed by law) and you are in a state that provides an appeals process, you may email us again with “Privacy Request Appeal” in the subject line, and we will review our decision.
We do not use or disclose sensitive personal information for purposes that would require a right to limit under California law.
Data retention & security
We keep personal information only as long as reasonably necessary for the purposes described in this policy:
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Server logs and security-related data: typically up to 12 months, unless needed longer for security or legal reasons.
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Analytics data: often aggregated and retained for around 24 months, depending on the tool’s default settings.
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Email communications: retained as long as needed to manage our communications and maintain a record of inquiries.
We use reasonable technical and organizational safeguards, such as HTTPS encryption, limited access to systems, and regular software updates. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children’s privacy
My Extra Life is intended for adults 21 years of age or older, or higher where required by local law. We do not knowingly collect personal information from anyone under this age.
If you are under the legal gambling age in your jurisdiction, do not use this site and do not send us any personal information. If we learn that we have collected information from someone under the applicable age, we will take steps to delete it.
Third-party links & disclaimers
Our content frequently links to third-party websites, including online sportsbooks and casinos. We are not responsible for the privacy practices, security, or content of those sites.
Whenever you leave myextralife.com, we encourage you to review the privacy policy and terms of the site you are visiting, especially before creating an account, depositing funds, or placing bets.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in laws, technologies, or our practices. When we do, we will update the “Last updated” date at the top and post the revised policy on this page.
If there are material changes, we may provide additional notice where appropriate (for example, a notice on the homepage).
Contact
If you have questions about this Privacy Policy or how we handle your information, you can contact us at:
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Email: [email protected]
We will do our best to respond in a timely and helpful manner.
Not legal advice
This Privacy Policy is intended to explain our practices in plain English. It is not legal advice. If you have specific legal questions about privacy or data protection, you should consult a qualified attorney.