What is Nintendo waiting for?

A quote if you will:

Nintendo has a chance to regain some market share this generation. The Wii is still hard to find five months after launch and there are reports that Nintendo’s stated mission of expanding the market is succeeding. But for every smart move they make, a dumb one – like keeping the friend code system intact – is soon to follow. I have compiled a short list of things Nintendo really should do sooner rather than later.