Super Smash Brothers Brawl Goes Gold

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They are not talking about the above photo…they are talking about the one after the jump.

This picture is proof that the game is finished and on its way.
It was found on a popular Japanese shopping site (much like Gamestop, here).
For those of you not familiar with the term; a game “Goes Gold” when the master
disc (or a copy that is completely ready for shipment) is sent to the printing press to make copies. Meaning that development stage of the game is officially over and done!

Source of the news.