Sony Rolls Out The Marketers

Fall of Men

Looks like Sony have finally gotten around to explaining the European slogan for the Playstation. When “This Is Living” was introduced to the gaming community, it was accompanied by a useless video filled with floating PS3′s. Maybe not the best video to unvale the slogan, but this new short marketing clip from Sony seems to give the slogan a sense of meaning. The clip concentrates on the consoles ability to calculate in “Real-time”, and how beneficial non-scripted AI can be.

Be warned though, the video is slow and rarely entertaining. If anything, watch it for the short clip of Resistence: Fall of Men that appears near the ending of the video. It looks pretty good. Not $600 good. But good nonetheless.