So what are PC players playing?

I keep hearing the age old argument between console people and PC people, and while I really play nothing anymore on my PC other than WoW, I wonder what big games people are hooked on right now. Back in the day I was playing PC games like a freak, but, and it might just be my perception, there does not seem to be much in the way of big excitement or press for any major PC releases for a while. I know Crysis gets a fare amount of press, but its not out yet, and neither is Spore. Both games will be multi-platform, which is fine too, but what ace up the sleeve does the PC let gamers do right this moment? I mean specific games that are great, not why you like the platform over another.