Mass Effect Does for Games What Star Wars Did for Films

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A quote:

“Pssst. Jedi wannabes. You might wanna jump ship. A sci-fi force more powerful than Lucas’ is coming soon — not to a theater, but to an Xbox 360 near you. The Canadian developer behind 2003′s Knights of the Old Republic, a game set in the Star Wars universe, already did what none of the films could do: It let players choose the light or dark side of the Force and influence the plot accordingly.”

The article.