Anyone noticed how, as soon as Billy-boy took his hands off the steering wheel so to speak, to spend more time handing out his billions, Microsoft have lost it in a big way.
Vista (the RAM grabber) will finish off what’s left!
It’s hardly a vote of confidence in the Zune when seemingly only Americans are deemed to have a sufficiently low tolerance for, what appears obvious to everyone else, total shite.
Don’t you get it? The weird looking thing without eyes (eyes our supposed to be music) is given eyes by the other weird looking thing (the one with a lot of eyes, or music). It’s supposed to represent the Zune’s music sharing capabilities. DUH, DUH, and an inevitable DUH!
They are viral marketing it, how much traffic has this add and did the ps3 add’s get? just because they are different. If you ask me it just one big piece of crap.
Well, Microsoft is never going to be finished, at least not any decade soon… I think it’s funny, but just because of the fact that they can do whatever and completely get away with it no matter how weird or crappy it is. If you had a company that couldn’t fail, wouldn’t you do whatever you wanted?
In agreement with Tristan, I believe they’re trying to obscurely speak the simple statement that “Zune lets you share stuff,” doing it in such a bizarre way that it gains this odd viral buzz. The whole “viral marketing” thing is beginning to rub me the wrong way in a number of respects. I feel it’s to become to the ad world what reality television is to basic cable. It’s going to mud ideas together until eventually we’re desensitized to the abnormal. One of the guiding principles in commercial production is that you must use defamiliarization to make your spot memorable. This will be memorable as being creepy, but does it tell you that the Zune is in any way a better choice than competing music players? Personally, it doesn’t to me. I hear the message loud and clear, but it doesn’t affect me. Until viral marketing can be viral because of a nature of being convincing, it is destined to annoy us. Or at least me.
@Tristan: Yes, they’re different. Do they make you want to buy a PS3 or a Zune? I know they don’t make ME want to. They make me want to fly to wherever the people who approved these ads live and kick them in the nuts.
I got the message, Zune let’s you share stuff. But it was still so stupid that it made me laugh out loud. And I mean loud, it was a scream loud laugh.
It’s so fucking stupid is the point.
And sure it’s out of the ordinary, but I don’t want to buy one. Ordinary commercials don’t make me want to buy one either. The freaking product makes me want to buy the product! But think about the mainstream. Any time anything happens that you find odd, because you’re a nerd, think about the mainstream. Some people may actually go, “Whoa that’s cool man, I want to buy a Zune.”
what.. the.. hell?? that has got to be the most non-sensicle (sp?) ad I’ve ever seen.. absolutely nothing to do with the product or even a hit at what the product is!! someone MUST be shot over this
Since when did ad’s stop being about what they were meant to be selling and turned into “OH MY GOD, ARENT WE CRAZY??? LOOK AT ME, LOOOOOK AT MEEEEE!!!!… oh yeah, we make mp3 players now. Craaaaaazy!”
Does it promote buying Zune? Not necesserily. But that’s the “old school” advertisement technique.
Mot MS did is shelled out a big sum of money for some of the world’s best contemporary animation artists and let them do their free impression on the concept of “Sharing”.
Whether Zune is crap or not, is not an issue here – what’s cool is the act of commisioning art and supporting these people through the ad program.
Since when did ad’s stop being about what they were meant to be selling and turned into “OH MY GOD, ARENT WE CRAZY??? LOOK AT ME, LOOOOOK AT MEEEEE!!!!… oh yeah, we make mp3 players now. Craaaaaazy!” ” —> Well, I guess ever since they realised that “Look at me – ad’s” will get posted all over the internet? But ok, it would have made more sense if it was an “Ipod” commercial.. Get it?
When the big one started grunting and squeezing, and the camera shot cut to his butt, I expected a brown Zune to pop out of it. Truth in advertising, and all that.
I think it’s an interesting subtextual commentary on our society that so many of the replies, not necessarily on this site but the linked and elsewhere, identify the small character as a penis. Is there a crisis in masculine identity?
Anyway.. I like it. Yes it’s clearly.. and I mean CLEARLY about the sharing aspect of the Zune, and yes.. there were probably better ways of doing it, but I quite enjoyed it aside from it’s purpose. I’m not MS fan boy either, but if Apple released this you’d all probably be creaming yourselves over their “brilliance”.
Uhm… okay. I’m too confused for words. Does the Zune give penises eyeballs? Because that’s sure what it looks like to me.
0_0
What the F?
MUST…PLAY…SPORE!!!
all the staff in microsoft is on crack
wtf?!?!
I have a strange sensation to play spore now…
The fuck…?
Are we sure this is was made by Microsoft?
o.O …and I thought I had a wild imagination.
This was made by the guys over at tokyo plastic for the zune. check ou ther otherstuff as well its freaking awesome
So MS hired the guys that made the PS3 commercials doped them up and forced them to watch gay porn through a kaleidoskop…
No, I think someone has been reading Lovecraft recently. I think I took a 1d6 SAN loss with that one…
Anyone noticed how, as soon as Billy-boy took his hands off the steering wheel so to speak, to spend more time handing out his billions, Microsoft have lost it in a big way.
Vista (the RAM grabber) will finish off what’s left!
It’s hardly a vote of confidence in the Zune when seemingly only Americans are deemed to have a sufficiently low tolerance for, what appears obvious to everyone else, total shite.
to the microsoft employees…*ahem*…PAINT THINNER IS NOT A SUBSTITUE FOR KOOL AID!…thank you
Those things live in the floorboards of Gate’s home. They captured them and forced them to work in the commercial.
Don’t you get it? The weird looking thing without eyes (eyes our supposed to be music) is given eyes by the other weird looking thing (the one with a lot of eyes, or music). It’s supposed to represent the Zune’s music sharing capabilities. DUH, DUH, and an inevitable DUH!
ROFL nice one Andrew. Wait… Bill has dildos under his floorboards?
Dude, the Zune is out of this world. :\
everything out of the ordinary is cool for me – there are too many boring ads out there
They are viral marketing it, how much traffic has this add and did the ps3 add’s get? just because they are different. If you ask me it just one big piece of crap.
Oh gosh, that’s really quite awful. Luckily that won’t appear on TV in this part of the world.
Well, Microsoft is never going to be finished, at least not any decade soon… I think it’s funny, but just because of the fact that they can do whatever and completely get away with it no matter how weird or crappy it is. If you had a company that couldn’t fail, wouldn’t you do whatever you wanted?
In agreement with Tristan, I believe they’re trying to obscurely speak the simple statement that “Zune lets you share stuff,” doing it in such a bizarre way that it gains this odd viral buzz. The whole “viral marketing” thing is beginning to rub me the wrong way in a number of respects. I feel it’s to become to the ad world what reality television is to basic cable. It’s going to mud ideas together until eventually we’re desensitized to the abnormal. One of the guiding principles in commercial production is that you must use defamiliarization to make your spot memorable. This will be memorable as being creepy, but does it tell you that the Zune is in any way a better choice than competing music players? Personally, it doesn’t to me. I hear the message loud and clear, but it doesn’t affect me. Until viral marketing can be viral because of a nature of being convincing, it is destined to annoy us. Or at least me.
@Tristan: Yes, they’re different. Do they make you want to buy a PS3 or a Zune? I know they don’t make ME want to. They make me want to fly to wherever the people who approved these ads live and kick them in the nuts.
Since the eyeball thing represents song sharing, this would mean that the smaller thing will go blind in either a) three days, or b) three blinks.
Either way, eyeball DRM is horribly cruel to anyone you share eyes with. Just say no, folks!
Bill has dildos under his floorboards?
Yes he does… many many many of them.
I got the message, Zune let’s you share stuff. But it was still so stupid that it made me laugh out loud. And I mean loud, it was a scream loud laugh.
It’s so fucking stupid is the point.
And sure it’s out of the ordinary, but I don’t want to buy one. Ordinary commercials don’t make me want to buy one either. The freaking product makes me want to buy the product! But think about the mainstream. Any time anything happens that you find odd, because you’re a nerd, think about the mainstream. Some people may actually go, “Whoa that’s cool man, I want to buy a Zune.”
uh… hahaha.
amen, Kainti, buy products for the products’ sake.
what.. the.. hell??
that has got to be the most non-sensicle (sp?) ad I’ve ever seen.. absolutely nothing to do with the product or even a hit at what the product is!! someone MUST be shot over this
The ad forgot to mention that the little “one” will be blind again in three days… *g*
HOLY CRAP!! Dang, man i was ok with until they showed the butt!
Since when did ad’s stop being about what they were meant to be selling and turned into “OH MY GOD, ARENT WE CRAZY??? LOOK AT ME, LOOOOOK AT MEEEEE!!!!… oh yeah, we make mp3 players now. Craaaaaazy!”
I think the ad is great.
Does it promote buying Zune? Not necesserily. But that’s the “old school” advertisement technique.
Mot MS did is shelled out a big sum of money for some of the world’s best contemporary animation artists and let them do their free impression on the concept of “Sharing”.
Whether Zune is crap or not, is not an issue here – what’s cool is the act of commisioning art and supporting these people through the ad program.
They have many more at https://www.zune-arts.net/ – and some of them are really good.
Sick and wrong
I’m scared… :’(
“# D Says:
January 2nd, 2007 at 7:11 am
Since when did ad’s stop being about what they were meant to be selling and turned into “OH MY GOD, ARENT WE CRAZY??? LOOK AT ME, LOOOOOK AT MEEEEE!!!!… oh yeah, we make mp3 players now. Craaaaaazy!”
”
—> Well, I guess ever since they realised that “Look at me – ad’s” will get posted all over the internet?
But ok, it would have made more sense if it was an “Ipod” commercial.. Get it?
The small one is just a plain and simple Commander Keen alien ripoff. I think.
When the big one started grunting and squeezing, and the camera shot cut to his butt, I expected a brown Zune to pop out of it. Truth in advertising, and all that.
I want a Zune now.
I can’t say whether I really like it or not, but I definitely see the underlying message.
It would’ve been nice to see them get that across in a better way, though. That’s for sure.
it is a penis. it will never air.
Aside from looking vaugely phallic, I thought the little dude was cute.
I think it’s an interesting subtextual commentary on our society that so many of the replies, not necessarily on this site but the linked and elsewhere, identify the small character as a penis. Is there a crisis in masculine identity?
Anyway.. I like it. Yes it’s clearly.. and I mean CLEARLY about the sharing aspect of the Zune, and yes.. there were probably better ways of doing it, but I quite enjoyed it aside from it’s purpose. I’m not MS fan boy either, but if Apple released this you’d all probably be creaming yourselves over their “brilliance”.