Great followup read on the whole Pixar thing.

These guys are amazing.

We don’t make movies for kids. We make movies for adults, actually ourselves, and then just make sure there’s nothing in them that the little ones shouldn’t see. The local cineplex is littered with movies made by studios who want to second-guess what the audience wants. We find we get better results by making what we want, and then assuming that there are other people like us out there.

That is just about the coolest thing ever said. (Thanks, vladimir!)