Sony lovers – and they are legion – have been watching all of this with awe and trepidation. It’s not every day that a $64 billion-a-year corporation puts its future on the line. “It’s very un-Japanese,” observes Rishad Tobaccowala, who tracks the entertainment business as a future-of-media specialist at the global ad giant Publicis. “It’s betting the company. If this thing bombs, there is no second coming. Everything else about Sony is a sideshow. This is the show.” #
Well, I wonder if this is an ingenious marketing technique. After reading all the negative press towards Sony I actually started feeling bad for them and pre-ordered my PS3. Sony, my god, you are geniuses. NOTE: This article reflects the views of Kathan and not that of EL on the whole.
only if they actually start making them!
unlike japanese maybe but sony seems to be run by americans now. Money money money.
I know that’s a huge generalization but that’s what corporate america is all about. The crap sony has done to kill their name over the last couple of years is something you just don’t expect from Japan.
I’m not against making money or even american commercialism. I just miss the days when people took pride in what they crafted and were willing to stand behind their product. Sony seems to take the whole “loop hole quick and dirty” view especially with the whole blue ray drive bs that was brought out in the open.
Good luck to them, but I’m not going to buy one. I’ll wait for the nintendo Wii. Micro$oft and P$3 be damned.
typical grandstanding on the wii60 people is to blame mostly, first they start ranting about how non HDMI can’t support 1080p, then they take the lack of graphical strength of the wii and write it off by saying “grahpics arn’t important”
the bottem line is we are talking about a system that hasn’t been released yet, untill the release date comes everything is speculation. and as for the manufacturing arguement, rome wasn’t built in a day, but several consoles can be, lets not forget what mass production means people
Ah, make the dollar signs stop.
Well, if it’s how many blamed the Xboxes faliure in Japan. The size of the console, Sony will sell like 5. That thing is HUGE, if I remember right 11 pounds.
Not paying $600 for that thing. I refuse to be a beta tester to the format war that Sony is shoving down everyone’s throats. I’ll get one eventually, as I always do.
What SOE ( Sony Online Entertainment ) need to do is to offer more then old overused ideas that are getting boring today. From what I have seen PS3 will be a FPS console first “look at the number of FPS games sheduled for the released of the PS3″ but everyone know that you can’t have true 3D on a 2D monitor.
If SOE would work hand in hand with all it’s other company branch to build the most awsome console ever then it should beat Nintendo. If beating Nintendo is the number one priority they should not be afraid to lose a buck or two for their clients.
If they want to impress everyone ( Me included ) all they need to do is to add a monitor with the PS3 console. I have seen some pretty awsome stuff with the upcoming LED technology in television screen ( Television monitor that are as flat as a piece of paper ) and if they pull that out you could be able to put many screens all around us to form a true 3D environement.
Immagine playing a FPS game in a room padded with television screens. Meaby im exagerating things here but for a starter they could do something like this…
http://blog.scifi.com/tech/archives/2006/08/28/radius_320_moni.html
Thanks for the link Scott, I had been searching for something like this for a long time.
No one feels $599 sorry for a multibillion dollar empire. That said, there’s no way the PS3 will bomb, it might not sell very well but it’s hardly going to be an n-gage is it.
honestly who should care about its size? unless it has an internal battery and screen, im pretty sure its not ment to be a portable game system, do you mean to tell me your entire wall is filled corner to corner with junk to the point where you cant just put it on top of something or on the floor? come on
Who the hell cares? If a company can’t produce a product that people want, that is that. Sony isn’t your friend. No more than MS or Nintendo. One giant falls, another will take it’s place. Consumers are fickle, you have to keep up to survive. The PS3 will be judged when it exists, until Sony is PS2, and I think they’ve done pretty good by it so far.
(You were joking about the pre-order, right Scott?)
(boohoohoo indeed)
I don’t think it’s going to fail, but it will fall short of the anticipated (or perhaps just hoped for) returns. What this means for their stock values however is harder to say. I don’t want to see Sony trip over a pebble, but when you get as big as Sony is, it seems to be the norm to stop looking where you’re going.
Game systems that have approached this cost (accounting for monetary inflation) have not done so well in the past, selling more as a niche product than mainstream. Since it seems Sony is playing for mainstream product saturation, Sony does appear to be perched quite precariously.
But as someone else said, until the thing is actually released, the final toll on Sony (if any) is going to be hard to determine. Perhaps between now and then, some radical advance will be made in its production, allowing for a swift and large price drop. With the way technology moves, you just never know.
i speculate that its going to release at 600 bucks, and it will sell well enough but not as well as sony hoped. then they will bring down the price and it will sell better. unfortunatly sony can boost as much as they want about it being sold for cheaper than it should be, but the truth is that most average gamers dont have 600 bucks to spend on a console even if it has blu-ray.
OMG!!1!!!one UR teh Nintendo fanboy! Whys U hat Sony so bad?!?
Okay, now seriously. When Sony does eventually release the PS3 I’m thinking the only thing that may save it are the exclusive titles and the success or fail of the BlueRay. Those interested in HD capability could be able to purchase a 360 for a much cheaper price and those looking for a fun next generation console can go with the Wii. It’ll be interesting to see how it stacks up against the other two consoles in terms of cost versus features and games, but I won’t be surprised if Sony happens to loose it’s number one standing.
very cool article. likely i think sony’s controlling nature will play the largest factor in the quality and demand for their products, and how well supported they will be. sony’s strategy is to force blu-ray on people saying you can either pay a thousand dollars for a standalone player, or six-hundred dollars for a ps3. if a ps3 is a blu-ray player and a game console that’s cheaper than the standalone player, then why do you have to pay more for a standalone player that does so much less? i just don’t think sony is going to achieve the kind of market saturation they expect to, especially in america where most people are happy enough with their dvd players.
but that’s just the video market, the console market is infinately more tenuous considering the brand loyalty involved. truth is, if the ps3 does end up second or third rung in the console market most of its third-party titles will get ported anyway. i’ve already seen speculation that ps3 games could cost between seventy to a hundred dollers.