A Massively Multiplayer Call Of Duty?

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The head cheese at Activision, Bobby Kotick, recently made headlines for his assertion that, in order to compete properly with World of Warcraft, publishers may need to invest nearly a billion dollars in such a venture. Fortunately for Kotick and crew, they now have access to the big brains at Blizzard and Vivendi, a group of folks who know quite a bit about the MMO business. How then, can Activision exploit its biggest earners into even bigger financial monsters?

Interesting….