10 Billionth App Downloader Hangs Up On Apple

You would have thought that Apple’s marketing department would have got a better handle on how to speak to their users, but apparently not, if you read this story.

As Apple approached its 10 billionth app download, it announced a large prize for the person who downloads the milestone app: a $10,000 iTunes gift card. Late last week, Apple hit the mark, and when the VP of iTunes tried to contact the winner, Gail Davis of the UK, she thought it was a sales call and hung up the phone.